Maybe you’ve been in business for a long while, or maybe you’re pretty new. Either way, you’ll likely have heard the term ‘rebranding’ somewhere on your journey.
We see it all the time, from corporate giants to small businesses – sometimes the changes are dramatic and easily noticeable, like a new name and colour palette, and sometimes it’s subtle design changes like modernising a logo.
Why bother with a rebrand?
As businesses grow, they are constantly adapting. To the changing scenery that is business in an increasingly fast paced world, to the ever-evolving needs of their customers, and to the natural changes that come with that growth.
As these changes evolve, it’s important that your business stays fresh, memorable and relevant – what better way to keep on top of this than with a rebrand!
Visual rebranding not only keeps your brand exciting in the eyes of your customers, but it also helps you to stand out from your competitors.
You might be streamlining your services, adding fresh offerings, opening in new locations or simply modernising your brand.
Let’s explore some rebrands of household names…
NZ Post was always identifiable by their iconic envelope logo but recently rebranded to streamline their company to be more parcel orientated as online shopping is increasing. It was the smart option for them to rebrand, refocus and re-enter the courier service world modernised, continuing to remain at the forefront of people’s minds when choosing postage.
McDonalds is another recognisable rebrand that was influenced by the progression of freshness, the inclusion of smart kiosks and invigorating new menu items. Even the famous golden arches as we know them have morphed over the years!
What better move than to upgrade to fun universal packaging?
Whether you’re ordering your usual down the road at your local Maccas or while travelling abroad (because we can finally do that now) you are sure to recognise the big M and their products no matter the country.
What might a rebrand look like for you?
As we mentioned earlier, a rebrand might be something as minor as some font tweaking, colour palette refresh or perhaps an entire overhaul of your branding to ensure you remain current and appealing to your clientele.
Your branding is the cover of your book, it is the first impression and you want to be recognisable and remembered in the busyness of the business world.
To get started reassessing your current branding, what is working and what needs improving, then bring on board a graphic designer to help invigorate your branding and smooth out the process. They may create a vision board, this will help lead the way of the path you hope to take. Then creating elements such as fonts, illustrations, images and colour palette relevant to your business.
But then what next? How are you going to tackle this rebrand and make it effective, sharing it with the world?
Think about whether your business cards are due for a reprint? Perhaps you are seeking branded items to thank your loyal clients and inform them of the direction you are going? New signage for advertising or reformatting social media and online sites to represent you and your fresh, updated business look.
No matter the extent of the rebrand you are going for, having a trusted and reliable graphic design team can make the world of difference to ensuring colours and images appear as you envisioned.
Things to consider when rebranding your company
Rebranding isn’t just as simple as creating a new logo and leaving it at that though.
For it to be effective and achieve your desired outcome, be that streamlining, modernising or recreating. You need to put in the effort to change the way your clients view your business. This could be reflected in changing up your ‘voice’ and how the business speaks to its clients, creating new advertisements, clearly informing and communicating the changes towards the direction your business is taking.
Visually you should consider how your logo looks in black and white as well as colour. Research other businesses in the same market and ensure you are not drawing similarities but instead creating a stand-out, relevant change.
So you’re ready to take on a rebrand and refresh your business?
Great! You can see how a rebrand can help shift the mood or direction in which your business may be going. It can bring new energy for clientele to continue with your business and find new passion or belonging. From minor to dramatic changes and everything in between, remember we at Graphix can offer functionality, affordability and consistency to help get your rebrand across the line in all aspects of design, print, web and sign. We can chat about design options, help get that printing sorted for new marketing materials and can rejuvenate and update your websites.
Check out our Business Packages below for the most affordable way to rebrand your business across all online and offline channels.