Include who you are, what you do and where you are.
Who you are – Your logo and business name, your name and your title or your role in the business.
What you do – If your business name doesn’t say what you do, consider including a one-line summary of what your business does or a slogan that says what sets you apart from your competition.
Where you are – Your appropriate contact details in order of importance, with emphasis on your first point of contact. For example – if you are a rep on the road, your mobile phone number will be your clients’ first point of contact and needs to be emphasised. If you are a destination store, your physical address will be most important and should come before any other contact details.
Quick Tips
Utilise the space on the back. Use the space on the back of your business card for more information about your products or services.
Aim for consistency. Make sure that your business card is consistent with your company image and all other marketing material.
Give it impact. Incorporate graphic imagery or something else that is distinctive into the design of your business card so that it will be easily identified and remembered.
Hand them out. Business cards are by far your cheapest form of advertising. Hand them out to friends, family and clients.
