Most businesses whether they are small start ups from home or large corporates need a logo to be identifiable in the market.
Logos are a quick way to establish brand recognition. Logos can give customers a quick insight or impression into a product or service. Sometimes a logo icon and brand name can be clarified by use of a bi-line.
Logos are versatile for use on products, business cards, car signage, large and small signage and everything in between. Consistency is the key.
Social platforms often need a logo that works inside a circle shape – the ideal way to display the logo is a logo icon or simple recognisable aspect of your brand – this application doesn’t then work across the whole spread of how your logo may need to be used. At Graphix we design your logo with this in mind and generally a horizontal logo is designed to allow for websites and a stacked version could be developed in the use of labels or brochures etc.
Ideally we would like logos provided to be high resolution ideally vector files (PDF, Ai or eps are the most common forms). However if you don’t have a logo in this format talk to us and we may be able to work around this as depending on the application, we can do our best to work with whatever logo format you have.
A jpeg is a version of a logo that is like a picture – It has a maximum size based on file size that it will produce well at, after which it will look low resolution and blurry. A jpeg is also not the most accurate colour match as you can’t have spot colours in a Jpeg.
At Graphix we create your logo in vector format – this enables you to successfully use your logo at any scale and can be adjusted to work on any coloured background etc if needed.
Vector means it is created in shapes rather than in pixels.
Computers use RGB (red, green and blue) light to display colours on the screen, while printers use CMYK (cyan, magenta, yellow and black) ink to print colours. Because of this, colours appear slightly different on paper than on the computer.
What you see on the computer cannot always be reproduced perfectly on a printed product. If an exact colour match is essential to your project, a physical sample will be required, or a PMS colour. The colours on the computer appear different because the monitor emits light, while the printed product reflects light. Understanding this difference will help improve the outcome of your project.
- Social Media
JPEG files are the files you will need for your socials. Think of them as images. They are made to the dimensions suitable for social media
- Website
PNG files are files with transparent backgrounds to pop over images. Like a watermark. Preferred for web use.
- Print and Signage
PDF files are the print ready files. Most manufacturers prefer this type of file. It also retains its vector format.
-Company Logo Banner: A large banner featuring your company's logo prominently. It helps create brand awareness and establishes your presence at the expo.
-Backdrop Banner: A backdrop banner placed behind your booth or display area. It can include your logo, tagline, and key visuals representing your brand. This banner sets the overall tone and theme for your exhibit.
-Product Showcase Banners: Create banners that highlight your key products or services. Include high-quality images, product names, and key features or benefits. These banners can draw attention and generate interest from attendees.
-Informational Banners: Provide banners that educate attendees about your company, its history, mission, or unique selling points. These banners can include infographics, statistics, or key messages to engage visitors.
-Promotional Banners: Design banners that promote special offers, discounts, or giveaways available exclusively at the expo. Incorporate clear calls-to-action and enticing visuals to attract potential customers.
-Testimonial Banners: Consider banners featuring positive testimonials from satisfied customers. These banners can build trust and credibility, showcasing real-life experiences and recommendations.
-Interactive Banners: Incorporate interactive elements like QR codes or augmented reality (AR) features to engage attendees. These banners can direct visitors to your website, social media profiles, or interactive demos.
-Schedule or Agenda Banners: If you have specific presentations, demos, or events scheduled, create banners that display the timetable or agenda. This helps attendees plan their visit and encourages them to attend your sessions.
-Directional Banners: To guide attendees to your booth, place banners with clear directional cues, such as arrows or "Visit Us" signs. These banners can be placed strategically throughout the expo venue.
-Standee Banners: Consider standee banners that can be placed at the entrance of your booth or around the expo area to create additional visibility. These standalone banners can feature captivating visuals and key information.
Yes, we'd prefer you to check you are happy with the final colour, stock and size in person. As it can look so different on a screen. We can courier it out to you for a small additional cost as well.
A0 = 841 x 1189 mm
A1 = 594 x 841 mm
A2 = 420 x 594 mm
A3 = 297 x 420 mm
A4 = 210 x 297 mm
A5 = 148 x 210 mm
A6 = 105 x 148 mm
DLE = 99 x 210 mm
Business Cards = 55 x 90 mm