The Virtue is a locally owned business on Brougham Street, New Plymouth, specialising in vintage décor, fine fragrances and fresh locally sourced flowers. Our community is very fortunate to have these inspired hand chosen products from around the world. This is truly a store that has beauty for all the senses.

Brooke Lean, owner of The Virtual came to Graphix when the business was in its infancy. They were looking to work with a local supplier to produce product labels for their new perfume range. At that stage they had very small numbers and needed help with ideas and a support team that had a real interest in what they wanted to achieve.

Graphix has researched different substrates and how they would perform on perfume bottles, designed and colour matched all product collateral to ensure brand consistency. As The Virtue has grown the process has become very streamlined, and now products are available from selected boutique stores across New Zealand and online.

Products for The Virtue

Laminated vinyl labels applied to product bottles

Fragrance cards

Fragrance sticks

Sample cards

Postcards

Press releases put into envelopes

Bookmarks