Proof & Stock are a local coffee roaster and server located in a stunning converted garage, deep in the heart of residential New Plymouth. Owners Tane and Adrianna are the force behind the bustling coffee hang-out, which is a renowned favourite with locals and tourists alike.
Graphix’s relationship with Tane and Adrianna started small, with runs of business cards and gift vouchers for their local coffee spot, along with booklets for their coffee-making courses run out of WITT.
In 2021 they came to us with a new product that they wished to develop. They wanted to find an eco-friendly, multi-use packaging option to sell their coffee beans in. A creative and innovative container that their customers could bring back and refill with each purchase. After much consultation, Tane brought in a small metal flask/canister and worked with the team to craft a unique vinyl wrap for the flasks that were branded in their signature teal colour and Tiki insignia.
After the successful launch of this product, their next idea was to release limited runs of flasks featuring designs from local artists and fill them with new and unique blends to match the art. This posed a new challenge as each artist created their piece of art in a different medium, from pencil to woven to hydro-dipped art. We had to find a way to create a look that was consistent with their brand while matching the colours and integrity of the original art piece. The Wide Format team at Graphix worked closely with Proof & Stock, and the artist on each of the flasks to ensure they got a product that perfectly matched their vision.
Our favourite flask project to date featured artwork from Milarky. It showcased his signature spaceman reaching out for a coffee bean and required us to think outside of the box. utilising unique print colours and finishes. The final flask wrap was on gold vinyl with a white under-print to the coloured image finished with a matt laminate, it is a stunning piece. Ten Artist Flask Series later and there are no signs of stopping soon, each run is a real treasure piece for those lucky enough to snag one of the 33 units in the limited runs.
We love working with Tane and Adrianna and getting to experience their creativity and passion for their craft and the region first-hand. We look forward to helping them grow their brand and expand their business.
“Thank you guys, for all your help with our latest flask, we love them. Your team are so helpful, and this makes the whole process easy. We look forward to working together on many more projects.
All the best.”– Adrianna, Proof & Stock